Monday, January 1, 2018

Medical Affairs Management

Medical Affairs Management

Medical Affairs identifies and handles medical needs related to products, therapies, and disease conditions so as to encourage improved patient outcomes in accordance with commercial goals. Medical affairs arise in the pharmaceutical and biotech industry to help interaction between health care professionals and company representatives. But over time, the role of Medical Affairs has changed from traditional support functions to equal partner roles. In addition to providing scientific and medical information for health care professionals, key opinion leaders and regulatory bodies, the Medical Department plays an important role in promoting the use of appropriate and ethical corporate products and therapies for the benefit of mankind.


Thus, the function of Medical Affairs complements the work of Research & Development and also increases sales and marketing efforts. In general, Medical Affairs operates as the company's medical conscience and contributes to its growth and success. Strengthened regulatory and public oversight, increased competition and swelling budgets for drug development have made the role of Medical Affairs increasingly important to the success of pharmaceutical companies. However, the company faces challenges in managing the Medical department due to high labor costs.

WorkSure ??? The Medical Field provides consulting services for sales & marketing, clinical trials, pharmacovigilance, regulatory and legal departments. We at WorkSure are proactive at all levels, identifying new approaches and assigning specialized teams that cover boundaries for different companies. We work at all stages in the biopharmaceutical product / device life cycle. The various Medical Affairs functions that we offer are:

Medico- Marketing & business development The complexity of medical marketing is one important aspect of business proposals in the pharmaceutical industry. Promotion refers to all information activities and is assured by companies and distributors, the effect of which is to carry prescriptions, supplies, purchases and / or use of drugs. Medical Affairs reviews external communications to promote all brands ethically and credibly. Throughout the product life cycle, the Medical Department provides guidance on therapeutic positions in all marketing and promotional campaigns and continues to watch for approval. Medical activities ensure proper market conditioning that has a real impact on increasing product awareness.

COLLECT management & responsibility interfacing The management of key opinion leaders (KOL) must be aligned with scientific and commercial perspectives that require an optimal organizational structure. Aligning KOL activities is increasingly important for compliance and effectiveness. Meaningful information communication such as crafting tools of scientific exchange and resources for advanced medical education in disease conditions, current therapies, and patient care gaps is the foundation of ongoing interactions between KOL and the Medical Affairs function.

Clinical research & regulatory activities The Medical Affairs Team works closely with the clinical development team to plan and organize clinical trials. They support clinical development plans, protocol development, selection and meeting of investigators, ongoing data maintenance and management, statistical analysis & interpretation, report writing activities, etc. They are involved in pharmacovigilance, regulatory support and post-marketing safety and supervision studies. Professional medical affairs evaluate and conduct pharmacoeconomic studies to facilitate cost-effective health care decision making.

The Department of Medical Affairs plays a central role in developing a routine audit strategy to check compliance and quality assurance. Medical education and training The role of the function of Medical Affairs is to educate health care professionals through the delivery of appropriate, complete and impartial information that supports a product. External education activities include CME, seminars, small group meetings, updates and conferences etc.

Sales representatives also play a reasonable role in providing customers, namely doctors with up-to-date information about products and guidelines. So, sales representatives also need to be trained to keep abreast of the latest information about products, as well as industry regulations.

Medical communication The field of medicine is always changing with a constant flow of new knowledge and information. One of the main responsibilities is to provide the medical profession with the best available information relating to their areas of interest. Medical writing has been designated as an important function of Medical Affairs, because it requires special knowledge and skills to write well-structured scientific documents, and is presented in a clear and clear manner.